In this comprehensive class on pricing for photographers, Teresa guides participants through essential steps to establish a solid pricing structure. The session covers understanding foundational numbers, balancing time and money, identifying client types, and calculating per-client rates. Unique strategies for different business stages—building a client base, strengthening a business, and maintaining it—are discussed.
The class uses a step-by-step approach to help photographers set realistic financial goals, allocate their time effectively, and adjust their pricing to achieve desired income. Participants also receive access to a Google spreadsheet for easier calculations.